HULU paid service?

I recently came across an InformationWeek article talking about HULU looking to monetize for the content provided, and that consumers would not pay for a service that they have been receiving for free.

I disagree with this article completely.

For many years, I have thought that the added services provided by the cable/satellite companies were superfluous and that they should be simply bandwidth providers, last mile delivery. HULU has a great opportunity to bypass the traditional 'view what you get' television and deliver, true, subscription based, on demand service that many have been craving.

I would gladly pay for a service that brought me the shows that I want to watch - without the added overhead of shows that I don't want. The downfall and direction that I expect HULU to go - is subscription for the complete basket, good and bad, shows. I would prefer pay per subscription to specific series.

Give me Kings! Bring back Serenity!

Of course the great democratization of this process is subscription directly back to the content creators. We will just have to see how this plays out.